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About Jo Colontonio

jo-smI am a Business Builder who specializes in Branding, Relationship Marketing and Business Growth.

In addition to dual degrees in Economics and Business and an MBA in Marketing, I’m an Award Winning Executive Business Coach,  Certified Professional Coach with the International Coach Federation, Founding Member of the International Membership of Advisors, Coaches and Trainers and the mom of an amazing daughter! 

When you put that all together what do you get?  A powerhouse business expert who builds entrepreneurs and their companies from the inside out, with a whole lot of heart and a whole lot of hustle.

I help my clients to Just Get UnStuck!  Yes… to Just Get UnStuck from what’s holding them back and help them breakthrough to where they really want to be in their business and in their life! My professional associates have nicknamed me the UnStuck Expert and in reality, when all is said and done, that’s exactly what I do!  

It’s my passion to share my expertise with entrepreneurs and small businesses who struggle with growing their income…to develop their brand, attract more clients, create powerful marketing strategies, and increase their profits.

Where did that all start?

I guess you could say that being an entrepreneur is in my blood.  My first job as a kid was sharpening pencils in my grandfather’s junk shop.  I figured if I had to be there anyway, I might as well make some change for gumballs and candy at the corner store.

As I got older, I did everything from sweeping floors and bookkeeping to marketing and sales. I helped my mother grow the family business to a seven-figure company.

Because I’d been bitten by the entrepreneurial bug, after college and graduate school, I set up an office in a closet in the garage at my parent’s house.  I had a phone line and a desk made from two filing cabinets and a recycled piece of kitchen counter… from the family junk shop, of course.  Over the next five years, my little company in a closet exploded into a full service promotional marketing firm whose client list included everyone from the corner gas station to Fortune 500 companies. I didn’t discern among clients at all; basically, if they had a pulse, they were a potential client.   I had no niche, which is a challenging way to market and do business.

Eventually, I got married and started a family.  To the outside world, it looked like I had it all, and that everything was perfect in my nice, neat, tied-with-a-bow life. However, I was in an unhappy marriage, under an extreme amount of pressure and stress… trying to juggle the illusion of the picture-perfect life: the business, the happy marriage, a new, amazing daughter (and she really was)… and trying to make it all perfect.  The way I thought it was all supposed to be.

The stress I was under finally took its toll on me and my health failed.  Soon I found myself divorced, out of business, with a baby in diapers, and major health issues….  So much for nice, neat, and perfect. 

I had to make a choice: stay stuck in pain with several chronic medical issues or choose to get well, take care of my daughter, and rebuild a successful business in a way that would embrace my new life situation.

Guess which one I went for?

I remember holding my baby and promising myself to create and live my life so that she would be proud to call me her mom. I had lot to learn, figure out, and accomplish.  After all, the last time I did this I was single and fresh out of school!  I started slowly, after I got out of my own way and broke through some of the things that were holding me back.  Soon, people began asking me how I was doing it…  asking me for help with their branding and marketing.

One day after my daughter’s softball game, we stopped at Starbucks. We talked about the game, school, homework, and what my new work schedule was going to be. She looked at me with her eyes wide open, and with confidence and her courageous view of the world, said, “Mommy, play big or go home!”

So that is exactly what I did. I re-wrote my Cinderella Story in a big way…. designed a new life, created a successful formula for an extremely profitable business, got really healthy (and lost 50 pounds, too), eliminated the majority of my stress, and today I am loving and enjoying my amazing life!

I’m glad I chose to play big and not go home…

Also, I have to tell you that I’m not perfect……and  I love being perfectly imperfect… with a messy bow, dipped in love, chocolate, happiness, and sprinkled with fairy dust that came from me, not Cinderella’s fairy godmother!

Now I’m on a mission to share my fairy dust and teach other entrepreneurs who want to ignite themselves, their businesses and the world, and play big in a HUGE way.

Now, for the piece where you know that I’m good at what I do (aside from expanding a successful family business and creating a thriving promotional marketing company out of nothing).

I’ve studied everything that’s out there (that’s what dorky MBA’s do).

Here’s my formal experience and education:

  • BA Economics and Business, Immaculata University
  • MBA Marketing, Saint Joseph’s University
  • CPC Certified Professional Coach, iPEC, Institute For Professional Excellence In Coaching
  • CEC Certified Empowerment Coach, iPEC
  • ELI-MP Energy Leadership Master Practitioner, iPEC
  • Law of Being Practitioner, iPEC
  • BestOfBizSouthJersey2014Certified Advanced Law of Attraction Advanced Practitioner, Global Sciences Foundation
  • Get Clients Now! Certified Trainer and Facilitator
  • ICF, International Coach Federation, Certified Member
  • IMPACT, International Membership of Professional Advisors, Coaches and Trainers, Founding Member
  • NAWBO, National Association Of Women Business Owners
  • IFW, Interconnections For Women, Business Experts Contributor
  • 2014 Best In Biz for Executive Coaching, South Jersey Biz Magazine 

My coaching process is created and developed from business, management and marketing consulting, mentoring, as well as hypnotherapy, metaphysics, psychotherapy, quantum mechanics, NLP, emotional intelligence, and leadership development.   My programs are results driven.  They remove barriers to success, are solution-based, and focus on achieving YOUR goals, not someone else’s.

It is the combination of the business and personal development skill sets that has made me so successful in helping individuals and businesses understand that at the heart of a successful business are strong relationships. I help them develop their own personal brand…… who and what they want to be, what they want to achieve personally and professionally, and why… and then how to communicate that to their market – and to connect with them.

So when you get Jo, you get outside the box: a hybrid who combines the power of mind, inspiration, creativity, and even adds in a dash of fun.

It looks like this….


 Now for the personal piece so you get an idea of who Jo really is.

  • I love being a mom, and it’s the most important job in my life.
  • I have a puppy named Bianca, and, of course, she’s white.
  • My favorite color is pink.
  • I love morning mass in the winter.
  • I believe in God and Angels.
  • I believe you should work for passion, not for money.
  • I’m addicted to Starbucks.
  • I love chocolate and green smoothies….just not together.
  • When I work out, I cheat on my weight reps but not on my cardio.
  • I wish I could get around to doing hot yoga.
  • I was the first person in my family to graduate from college.
  • I’ve had a decoder ring for two years, and I still can’t figure out the message.
  • There is power in conversation, and the conversation IS the relationship.
  • I believe that Intuition rules.

I believe that marketing is more than just throwing stuff against the wall and seeing what sticks. Marketing takes relationships.  Marketing takes soul searching. Marketing takes real passion and clarity. Marketing takes understanding your goals. Marketing takes creating the right plan. Marketing takes implementing it to achieve your business goals.  Marketing takes you.

Know your market… Be your brand… Share your fairy dust.

Play big or go home.

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